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售價:1064 |
詳細資料ISBN:9781292040332 叢書系列:科技行銷 規格:平裝 / 552頁 / 普通級/ 單色印刷 / 3版 出版地:台灣 內容簡介 MARKETING OF HIGH-TECHNOLOGY PRODUCTS AND INNOVATIONS IS THE ONLY TEXT ON THE MARKET THAT FOCUSES ON THE UNIQUE MARKETING CHALLENGES THAT SURROUND HIGH-TECH PRODUCTS AND SERVICE. THE THIRD EDITION RETAINS ALL THE SAME CONCEPTS AND MATERIALS OF PREVIOUS EDITIONS AND INCLUDES COMPREHENSIVE COVERAGE OF THE LATEST ACADEMIC RESEARCH AND LEADING-EDGE BUSINESS PRACTICES. NEW! END-OF-BOOK CASES: THE CASES THAT HAVE ENCOURAGED HANDS-ON EXPERIENCE AND IN-DEPTH ANALYSIS IN PREVIOUS EDITIONS HAVE BEEN REPLACED BY CURRENT CASES THAT BETTER RELATE TO TODAY’S STUDENT. FACILITATE CRITICAL THINKING SKILLS IN YOUR CLASSROOM WITH CASES ON: • SKYPE • TIVO • XEROX • ESRI (GIS SOFTWARE) • BOEING AND AIRBUS • GOOMZEE • SELCO UPDATED! IN-DEPTH OPENING VIGNETTES: EACH CHAPTER BEGINS WITH AN OPENING VIGNETTE THAT HIGHLIGHTS A PARTICULAR COMPANY AND HOW IT HAS GRAPPLED WITH THE ISSUES IN THE COMING CHAPTER. IN THIS EDITION THE OPENING VIGNETTES HAVE NOT ONLY BEEN UPDATED WITH CURRENT MATERIAL BUT ALSO DELVE DEEPER INTO THE ISSUES AT HAND PROVIDING STUDENTS WITH GREATER INSIGHT. NEW! “TECHNOLOGY SOLUTIONS TO GLOBAL PROBLEMS”: THESE BOXES FEATURE REAL, CUTTING-EDGE COMPANIES, PRODUCTS/TECHNOLOGIES, AND BUSINESS MODELS THAT SOLVE EMERGING PROBLEMS SUCH AS THE ENERGY CRISIS OR GLOBAL WARMING. NEW! VIDEO: SUPPLEMENTARY VIDEOS ARE AVAILABLE TO AID STUDENTS IN UNDERSTANDING THE MATERIAL. |
搜尋參考資料: 1. Marketing of High-Technology Products and Innovations (3rd Edition ... Marketing of High-Technology Products and Innovations (3rd Edition) [Jakki J. Mohr, Sanjit Sengupta, Stanley Slater] on Amazon.com. *FREE* shipping on ... 2. Marketing of High-Technology Products and Innovations, 3/e ... Marketing of High-Technology Products and Innovations, 3/e - Kindle edition by Stanley J Slater, Jakki J Mohr, Sanjit Sengupta. Download it once and read it on ... 3. Information Technology and Product Variety: Evidence ... - Lorin Hitt demand estimation, productivity analyses, and market value analyses. ... an explosion in the number of products offered in the marketplace (Pine 1992). ... pursue a high product variety strategy and invest heavily in IT have greater market ..... industry. Entropy s. OtherAsset. PPE. PV. IT. PV. IT e. MarketValu. 6. 5. 4. 3. 2. 1. 0. 4. News - Gloto Gloto News - technology, advertising, and marketing news for brands and digital ... pair of boots you simply can't live without, Pinterest allows you to pin it and pine … ... with more than 3,600 exhibitors presenting new and innovative products. The gadgets and technology varied from driverless cars and 3D printers to body ... 5. Turn — Turn Raises $80 Million Series E Round Jan 14, 2014 ... Turn Announces Five Patent Awards for Ad Tech Innovations ... January 13, 2014 –Turn (turn.com), the marketing software and analytics ... (NASDAQ: SVVC), Northport Investments and Pine River Capital Management. ... in and enhancements to its team, technology and products to increase the return ... 6.Marketing of High-Technology Products and Innovations (PNIE) 3/e~優質購物網 Marketing of High-Technology Products and Innovations (PNIE) 3,e |
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